#VoiceofHunger with Swiggy
The #VoiceofHunger by Swiggy has been one of the most successful campaigns on Instagram.
To increase the preference of Brand Swiggy among its core user-base (18-35 y/olds) and increase engagement with Swiggy’s online community through a one-of-a-kind experience, Swiggy ran the #VoiceofHunger campaign. Using the Instagram voice hack feature, fans were introduced to five films featuring hilariously innovative ways to get their voice-notes to resemble food shapes. The winners were awarded food vouchers for a year.
Over 100 comedians, musicians, rappers, actors and DJs formed the core team of influencers driving voice and sound experiments for the campaign.The campaign was a massive hit and gathered 16m+ social impressions resulting in 2100% spike in traffic to Swiggy’s platform from Instagram. The campaign saw a 40% rise in instagram followers and 1165% increase in brand interactions.
The campaign creator, Dentsu Webchutney picked up a Bronze in Mobile Category at Cannes Lions 2019.
