Guided by the concept of ‘Be better, together – For the planet and the people’, the Tokyo Olympics have been both innovative as well as sustainable on many fronts. From the hydrogen-powered cauldron to...
The middleweight classic roadster segment in India has always caught the fancy of many bike manufacturers; however Royal Enfield has remained an undisputed leader in this segment. Much of this can be attributed to...
Kinder Joy is a chocolate confectionary made by Italian company Ferrero, the second biggest chocolate producer and confectionary company globally. The company has presence in about 170 countries and is a producer of many...
Headquartered in San Francisco, the company was founded by Eric and James in the year 2007. The idea was to create a wearable product that used sensors and wireless technology for helping one achieve...
Over the years, most brands have build on the concept of Shared Value, an idea advanced by Michael Porter and Mark Kramer of HBS. The Healthcare sector has used the concept widely in many...
UK’s stand on introducing rules imposing a ban on advertisements that highlight gender stereotyping is being viewed as a reformatory step. UK’s Advertising Standards Authority felt the need to eliminate such ads, as they...
The #VoiceofHunger by Swiggy has been one of the most successful campaigns on Instagram. To increase the preference of Brand Swiggy among its core user-base (18-35 y/olds) and increase engagement with Swiggy’s online community...
A LAW that remained UNCHANGED for 67 years, an ONLINE CAMPAIGN which influenced its AMENDMENT in 22 days To bring forth the issue of ONLINE PIRACY onto the national dias, while promoting the movie...
Nike, originally known as Blue Ribbon Sports, was founded by Bill Bowerman, a track-and-field coach at the University of Oregon, USA and his former student Phil Knight, in the year 1964. They opened their first...
Federal Express, headquartered in Memphis (TN), was founded by Fred Smith in 1971 and came to be known as FedEx in 1994. Several years into operation, with Federal Express expanding to cities like Buffalo,...
In the fast paced digitized world, one cannot deny the pivotal role that technology has played in transforming our lives to a large extent – instant information exchange via emails, ease of staying connected...
Packaging forms the most important consumer touch-point for any product, as it is the last connect between marketer and consumer. Whereas an attractive packaging may play a significant role in gathering consumer attention during...
‘Zico’ is a US based packaged coconut water brand that was acquired by Coke in year 2013, and is currently being test marketed in India. With people becoming increasingly fitness conscious, a strong shift...
About: Fresh Thyme is a chain of full service grocery stores that is revolutionizing the traditional farmers market in Midwest America. Headquartered in Chicago, it was started in 2012, and currently operates with approximately...
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