Guided by the concept of ‘Be better, together – For the planet and the people’, the Tokyo Olympics have been both innovative as well as sustainable on many fronts. From the hydrogen-powered cauldron to...
The middleweight classic roadster segment in India has always caught the fancy of many bike manufacturers; however Royal Enfield has remained an undisputed leader in this segment. Much of this can be attributed to...
Kinder Joy is a chocolate confectionary made by Italian company Ferrero, the second biggest chocolate producer and confectionary company globally. The company has presence in about 170 countries and is a producer of many...
Headquartered in San Francisco, the company was founded by Eric and James in the year 2007. The idea was to create a wearable product that used sensors and wireless technology for helping one achieve...
Over the years, most brands have build on the concept of Shared Value, an idea advanced by Michael Porter and Mark Kramer of HBS. The Healthcare sector has used the concept widely in many...
UK’s stand on introducing rules imposing a ban on advertisements that highlight gender stereotyping is being viewed as a reformatory step. UK’s Advertising Standards Authority felt the need to eliminate such ads, as they...
Ever wondered how you get a mail notification about a particular thing which you had just signed up for, or were just roaming around the internet for that thing? It was just very recently...
Once recognized as a repulsive accessory to hide one’s identity, the COVID-19 pandemic has completely changed the perspective for the face mask- a protector and a sign of a civilized society. With the healthcare...
The #VoiceofHunger by Swiggy has been one of the most successful campaigns on Instagram. To increase the preference of Brand Swiggy among its core user-base (18-35 y/olds) and increase engagement with Swiggy’s online community...
A LAW that remained UNCHANGED for 67 years, an ONLINE CAMPAIGN which influenced its AMENDMENT in 22 days To bring forth the issue of ONLINE PIRACY onto the national dias, while promoting the movie...
Nike, originally known as Blue Ribbon Sports, was founded by Bill Bowerman, a track-and-field coach at the University of Oregon, USA and his former student Phil Knight, in the year 1964. They opened their first...
A latest report by the World Economic Forum, dated April 28, 2020 states that ‘Blockchain technology can help tackle supply chain failures exposed by the COVID- 19 Pandemic and also boost the economic recovery...
Federal Express, headquartered in Memphis (TN), was founded by Fred Smith in 1971 and came to be known as FedEx in 1994. Several years into operation, with Federal Express expanding to cities like Buffalo,...
In the fast paced digitized world, one cannot deny the pivotal role that technology has played in transforming our lives to a large extent – instant information exchange via emails, ease of staying connected...
The era of digitization has led to the emergence of many food tech startups in the sector, impacting the tech savvy consumers in a positive manner. Online food ordering and delivery has gained immense...
Consuming ‘tea’ is engrained in the social fabric of India. For ages, it has been the favourite beverage of majority of Indians. It is not only used to kick-start the day, but is also...
Packaging forms the most important consumer touch-point for any product, as it is the last connect between marketer and consumer. Whereas an attractive packaging may play a significant role in gathering consumer attention during...
Echoes Café, is located at Satya niketan, just opposite Venkteshwar college, Delhi. It was started as a social entrepreneurship initiative by a group of 5 friends, who wanted to do something unique and add...
‘Zico’ is a US based packaged coconut water brand that was acquired by Coke in year 2013, and is currently being test marketed in India. With people becoming increasingly fitness conscious, a strong shift...
Aggregator business model has been a popular choice with most emerging start-ups in India, who have made their presence felt in most of the domains that we can think of. Few popular ones with...
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