Most compelling Campaigns of the Decade in ‘Healthcare’
Over the years, most brands have build on the concept of Shared Value, an idea advanced by Michael Porter and Mark Kramer of HBS. The Healthcare sector has used the concept widely in many...
Monthly Archive: August 2020
Gender Stereotyping in Advertisements: Is India on the road to role inversion?
UK’s stand on introducing rules imposing a ban on advertisements that highlight gender stereotyping is being viewed as a reformatory step. UK’s Advertising Standards Authority felt the need to eliminate such ads, as they...
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