Drip Marketing
Ever wondered how you get a mail notification about a particular thing which you had just signed up for, or were just roaming around the internet for that thing? It was just very recently...
Monthly Archive: July 2020
Designer Masks: A new fashion statement?
Once recognized as a repulsive accessory to hide one’s identity, the COVID-19 pandemic has completely changed the perspective for the face mask- a protector and a sign of a civilized society. With the healthcare...
#VoiceofHunger with Swiggy
The #VoiceofHunger by Swiggy has been one of the most successful campaigns on Instagram. To increase the preference of Brand Swiggy among its core user-base (18-35 y/olds) and increase engagement with Swiggy’s online community...
CODE NAME: URI – A surgical strike on online piracy
A LAW that remained UNCHANGED for 67 years, an ONLINE CAMPAIGN which influenced its AMENDMENT in 22 days To bring forth the issue of ONLINE PIRACY onto the national dias, while promoting the movie...
How an Intern’s efforts were re-recognized after a decade -NIKE SWOOSH
Nike, originally known as Blue Ribbon Sports, was founded by Bill Bowerman, a track-and-field coach at the University of Oregon, USA and his former student Phil Knight, in the year 1964. They opened their first...
Blockchain: Opening new dynamics in the supply chain
A latest report by the World Economic Forum, dated April 28, 2020 states that ‘Blockchain technology can help tackle supply chain failures exposed by the COVID- 19 Pandemic and also boost the economic recovery...
How a lucky weekend saved FedEx?
Federal Express, headquartered in Memphis (TN), was founded by Fred Smith in 1971 and came to be known as FedEx in 1994. Several years into operation, with Federal Express expanding to cities like Buffalo,...
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